Helping Nike make South Africa move
To help Nike and Sportscene make South Africa move we built a new AI experience.
Trained on videos by professional choreographers, the OWN THE FLOOR app understands 5 popular dance styles: 16 step, Kwab’hlungu, Scratch, Spharaphara, and Swag, and turns its knowledge into a fun experience.
Users competed for a top 10 slot on the national leaderboard in a dance challenge that culminated in a final showdown at the Nike x Sportscene #OwnTheFloor event in December 2023.